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1. Advertising, promotion & supplemental aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, Ohio : Thomson South-Western, 2003 . xxi, 650 p. : 29 cm. Date: 2003 Availability: Items available: Dr. Maulvi Abdul Haq Memorial Library (1),

2. Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm Date: 2013 Availability: Items available: Dr. Maulvi Abdul Haq Memorial Library (1),

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