Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A.
Additional authors:
Andrews, J. Craig.
Edition statement:9th ed.
Published by :
South-Western Cengage Learning,
(Mason, Ohio :)
Physical details: xxii, 729 pages : illustrations (some color) ; 29 cm
ISBN:9781111580216; 1111580219.
Subject(s):
Communication in marketing
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Textbooks.
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Sales promotion
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Advertising
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Direct marketing
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Advertising.
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Communication in marketing.
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Direct marketing.
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Sales promotion.
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Textbooks.
Year: 2013
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Dr. Maulvi Abdul Haq Memorial Library Circulation | Dr. Maulvi Abdul Haq Memorial Library Circulation | 658.8/2 SHI (Browse shelf) | Available | 28049 |
Previous ed. published in 2010.
Includes bibliographical references and index.
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